Practice Ignition becomes ‘Ignition’

Practice Ignition, a proposals and payments platform developer for professional services firms, has changed its name to ‘Ignition’ to reflect an expanded focus into client engagement and commerce as well.

Along with the rebranding, the company has made several enhancements to its platform. The improvements include conversion rate optimization in the proposal process, as well as more flexible billing options and three option proposal templates.

Ignition has also added or improved a number of integrations, including ones with Gusto and Xero Practice Manager.

“Our transition from proposals and payments to client engagement and commerce is a reflection of 18 months’ worth of product investment. We’ve created an all-in-one client experience that is designed to meet specific business needs and regulatory requirements while giving accountants and bookkeepers the clarity, confidence, convenience and control their businesses need to reach their full potential,” said founder and CEO Guy Pearson in a statement.

“Our new brand is a representation of where Ignition is today and how we’ve evolved our core offering to meet the needs of customers now and into the future. We’re excited to introduce Ignition to the world as we continue to expand into new markets and industries, and bring our vision of helping our customers build lasting client relationships with ease to life,” said vice president of marketing Bronwyn Karaoglu, in a statement.

The rebranding also comes with a new visual identity.