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New IMA chair McNally embraces global focus

The Institute of Management Accountants officially appointed J. Stephen McNally as chair of the IMA’s global board of directors, and he plans to focus on the organization’s growing presence internationally.

McNally, who is CFO of the Plastic Technologies group of companies and previously spent a long career as a finance executive at Campbell Soup, will chair the IMA global board for fiscal year 2022, from July 1, 2021, to June 30, 2022. He will be succeeded by Gwen van Berne of the internet registry RIPE NCC in the Netherlands (see story).

The IMA, like other accounting organizations such as the AICPA, have been putting more emphasis on broadening their international presence. McNally also hopes to advance the IMA’s thought leadership and research, especially around the future of work, and to advance the use of technology strategies in the accounting and finance profession and support members in being effective, well-rounded management accountants and finance professionals. He also plans to help members in the small business sector recover from the impact of the COVID-19 pandemic.

McNally also will be chairing the IMA’s Governance Standing Board Committee and be a member of the Nominating Standing Board Committee. He is a member of the IMA’s Toledo Chapter and a former board liaison to the IMA Committee on Ethics.

“I’m really excited and honored to be in the role as chair for IMA,” he told Accounting Today. “Clearly, we’re in a very dynamic environment and it’s just going to continue to ramp up and change, so one of my key priorities or goals is to support our members in becoming future ready, not knowing what that future looks like, but being future ready to do their work. That’s through things like keeping the CMA up to date, and doing various webinars and articles, all around just helping our members prepare for the future of work.”

J. Stephen McNally

McNally also plans to contribute to the IMA’s thought leadership work, especially around the use of internal controls over financial reporting, using the COSO framework, originated by the Committee of Sponsoring Organizations of the Treadway Commission.

“One of the things I’ve always been impressed with is how IMA is such a leader within the management accounting and finance profession on various topics,” he said”. I’m personally partial to COSO and internal controls and enterprise risk management. I had the honor of representing IMA on the COSO Advisory Council back in 2011-2012 that updated the internal control framework. IMA also drives thought leadership in the areas of sustainability and DE&I and ethics and so many areas.”

A big priority as global chair will be the IMA’s work internationally. “Over the last 10 to 12 years, we’ve very much evolved from a very U.S.-centric organization to a global organization, with over 140,000 members in over 150 countries,” said McNally. “Therefore, for me, it’s imperative that we reach out and listen to the voice of our global members, understand what they need, what their wants and desires are, and how IMA can support them.”

He also wants to do more to support small and midsized businesses. “I spent a good chunk of my career at Campbell Soup, which is obviously a big public company, but now I’m CFO of a small private company, and it was just an eye owner for me how it’s so important that smaller and midsized businesses have the financial talent to be successful. Therefore, it’s so important that we, IMA, support our members in smaller and midsized businesses so they can support their organizations.”

One way the IMA will be supporting businesses is by helping them get through the pandemic as the organization makes plans to once again hold in-person meetings and conferences. “On the one hand, I absolutely am hoping that through vaccinations and through the virus itself becoming more and more under control, hopefully we do have an opportunity to go back to meeting in person and having those live events,” said McNally. “For finance and accounting professionals, it’s important that we play a key role within our organizations and think through helping our organizations be ready for the future, whether that future is tomorrow, or a month out, or six months out. Even things like how do you go back — being completely remote, or is it a hybrid, or is it fully in person? As accounting and finance professionals, we’re inquisitive. We ask questions. That’s one of the key things we need to do within our cross-functional leadership team is ask those questions, to pressure test the decisions to ensure we’re making the best decisions as a company or as an organization.”

The IMA has also been collaborating with the California Society of CPAs on research examining diversity, equity and inclusion in the accounting profession (see story), and that fits in with the group’s international growth.

“I’m very proud of the fact that in the last 10 years alone IMA has gone from being very much U.S.-centric to a global organization, and is now represented in over 150 countries,” said McNally. “Along with that comes the importance of really ensuring that as an organization we hear the voice of our global members. This year, I’m really excited that on July 1, the same day that I became global chair, we’ve actually launched a brand-new, board-level standing advisory committee. It’s our Global Markets Committee. And at the same time, we’ve now launched regional advisory committees in China, India and the Middle East. This is one way that we’re going to ensure that we better hear the voices of our diverse members. And I’m also proud for the first time ever, my successor, Gwen van Berne, will be the first non-U.S. chair of the IMA, so from a governance perspective, we’re pushing very hard to ensure we’re really embracing all kinds of diversity, and giving appropriate representation, whether it’s on our global board or our global technical advisory committees. But also, IMA has played a key role in terms of educating the broader profession and community in regards to setting the tone when it comes to ensuring diversity and equity in our profession and, through that awareness, working toward improving that fact.”

The IMA has also been encouraging accountants to develop technology skills in areas like data analytics as part of its Management Accounting Competency Framework, and McNally hopes to continue that work.

“As CFOs and just generally as accounting and finance professionals, I think we need to take a leadership role,” he said. “Clearly technology plays such an important role in preparing for the future, preparing our respective organizations to be successful. It starts with individuals cultivating a technology savvy mindset, and as individuals, doing what we can. I know I read up on things like RPA and blockchain and data visualization, just staying connected with what the technology trends are, and again as management accountants and finance leaders setting the tone within our own organizations, and evaluating where we are today. What systems do we have? What processes do we have? Where can we be better, more efficient, more effective? How can technology help with that? With that said, typically small and midsized businesses don’t have excess funds to invest, so it’s also very important that we think through the return on investment. What is the technology investment otherwise? That’s another place where the accounting and finance professionals can really make a difference within their cross-functional leadership team in ensuring that we’re asking the right questions, and pressure testing so that we invest in the right technologies for us at this moment in time.”

Accountants need to monitor their organizations’ technology investments and make sure the money doesn’t get wasted. “Over my career, I saw too many times where investments were made in technology and you get yourself to that finish line of going live, and then the management team or the project team moves on, and you take away the budgets for training and such,” said McNally. “You can’t do that. If you’re going to make an investment in technology, it’s really important that you sustain it through the training, through the upgrades and such. That’s where we as management, finance and accounting professionals can make such a difference, especially because we’re the ones typically managing the budgets and have oversight of the budget and can ensure those investments are made for the long term.”