Intuit unveils new logo

Intuit, the company behind products like TurboTax and QuickBooks, announced a new logo that it says better reflects the evolution of its product line.

The new logo is part of a refreshed identity that will also include a refreshed core blue color, an evolved visual identity system, and an updated display of the company’s cornerstone brands, together with the Intuit brand.

“We’ve made significant advancements over the last few years to become a global financial technology platform company that truly powers prosperity for the people and communities we serve,” says Lara Balazs, Intuit executive vice president, chief marketing officer and general manager of the Strategic Partner Group, in a statement. “We’ve added Credit Karma and Mailchimp to the platform, welcomed millions of new customers, prepared students for today’s jobs and created thousands of new jobs, all with the goal to solve the biggest challenges facing our customers and communities.”